网络流行语生成传播机制探究——以“XX体”为例  

Exploration on the Generation and Communication Mechanism of Network Buzzword:A Case Study of XX Style

作　　者：朱晓彧[1] 冯美[1] 

机构地区：[1]陕西师范大学新闻与传播学院,陕西西安710062

出　　处：《河南大学学报（社会科学版）》2014年第4期112-118,共7页Journal of Henan University(Social Sciences）

摘　　要：随着互联网的发展普及和中国网民数量的骤增,网络流行语因其简洁实用而备受关注。作为网络交际、话语传播的一个语言镜像,"XX体"在网络虚拟空间中大量出现并日趋成熟,表征着网络流行语的生成模式和传播机制等颇具特色。从网络社区空间、热播影视片段、社会新闻事件等渠道中产生,经过网友的复制解构产生新的能指,继而在网络舆论空间中自由广泛传播,最终为大众传媒和社会现实集体接受,这是其生成机制的特征。在"XX体"生产过程中,无论最初是生产者还是众多接受者,无论是普通民众还是社会精英,无论是出于娱乐、交际心理,还是政治的多元诉求,其传播过程都一定程度上促进了网络话语的公开化、大众化和多元化,这是其传播机制的特征。As the internet is becoming prevalent and the number of Chinese netizens is increasing sharply, network buzzwords have drawn much attention as a result of its conciseness and practicability. Over recent years, XX Style has not only emerged on a large scale, but also gradually matured in virtual space as a language mirror of network communication and discourse communication. Most of the time, XX Style grows out of the channels such as network community, popular video, and social news, and then signifies a new thing due to the duplication and deconstruction of netizens. On this basis, it will be widely spread in cyber space of public opinion until it is accepted by mass media and social collective. In the generation and transmission of XX Style, no matter whether the entertainment, interaction or political demands are presented by the common people or social elites, or by the original producers of XX Style or netizens acceptors, they have reflected the communication context, cultural appeal, and social psychology of current network discourses to a certain degree. Apart from this, they have also contributed to the transparency, popularity and diversity of network discourses

关 键 词：网络流行语 “XX体” 生成路径 编码方式 传播动因 传播效应 

分 类 号：G206.3[文化科学—传播学]