高职广告设计专业“项目化”工作室的构建与运行模式研究——以杭州科技职业技术学院为例  

Study on Construction and Operation Mode of Higher Vocational Advertisement Design Profession "Project" Working Studio, Taking Hangzhou Science and Technology Vocational Technical College as an Example

作　　者：叶卫霞[1] 

机构地区：[1]杭州科技职业技术学院艺术学院,杭州311400

出　　处：《艺术与设计（理论版）》2014年第6期174-176,共3页Art and Design

基　　金：杭州科技职业技术学院教育教改课题(HKYJG-2012-05)

摘　　要：鉴于高职院校教学体制改革大背景下,学院内广告专业教学体系实现了优化转型,各种先进教学模式在高职专业教学中得到推广。项目教学法是高职广告专业比较实用的方式之一,其注重专业课程教学的"项目化"特点,为大学生们创建更加科学可行的学习模式。文章以杭州科技职业技术学院为例,分析了高职院校专业教学存在的问题,提出广告设计专业"项目化"工作室的构建方法,拟定一套相对完整的项目教学运行模式。In view of teaching reform in Higher Vocational Colleges under the big background, college advertising professional teaching system to realize the optimization of transformation, all kinds of advanced teaching mode has been popularized in higher professional education in. The project teaching method is one of the professional advertising professional practical way, its focus on professional course teaching of ＂project＂, to create a more scientific and feasible learning model for college students. In this paper, the Hangzhou science and technology of Career Technical College as an example, analyzes the existing problems in the professional teaching in higher vocational colleges, construction method proposed advertising design professional ＂project＂ studio teaching mode, formulate a set of relatively complete project.

关 键 词：高职 广告设计 项目化教学 工作室模式 

分 类 号：G64[文化科学—高等教育学]