免费开放的科技馆观众满意度测评指标体系研究——基于7座科技馆的实证分析  

Study on the Visitors' Satisfaction Evaluation Index System of Science and Technology Museum Open Free——Based on the Empirical Analysis of Seven Science and Technology Museums

作　　者：黄曼[1] 聂卓[1] 危怀安[1] 

机构地区：[1]华中科技大学公共管理学院,湖北武汉430074

出　　处：《现代情报》2014年第7期22-26,共5页Journal of Modern Information

基　　金：中国科普研究所2013年度资助项目"科技馆免费开放效果的评估研究"(项目编号:KPS2013-JCSS11)的研究成果之一

摘　　要：在概念界定和文献回顾的基础上,构建了适合我国免费开放的科技馆的观众满意度测评指标体系,并以天津等七省市科技馆为例进行了实证分析。通过因子分析得出了测评体系的指标权重和观众满意度综合得分的计算方式,研究发现免费开放的科技馆的服务条件和内容是提高观众满意度的核心因素。The purpose of the study was to improve the service quality of Science and Teclmology Musemn open free, as well as the visitors＇ satisfaction and trust. Based on the concept definition and literature review, this study built a visitors＇ satisfaction evaluation index system, which was suitable for Science and Technology Musemn open free. Then this study conducted an empirical study on seven science and teclmology museums opening free. Through factor analysis, the study obtained the evaluation system＇s weight of index and the score calculation of visitors＇ satisfaction. The study found that the service conditions and contents of science and teclmology museums open free are the core factors to improve the visitors＇ satisfaction.

关 键 词：科技馆 免费开放 观众满意度 测评指标体系 

分 类 号：F287.7[经济管理—国民经济]