当代中国电子媒介中的神话主义  被引量:33

Mythologism in the E-media in contemporary China

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作  者:杨利慧[1] 

机构地区:[1]北京师范大学文学院,北京100875

出  处:《云南师范大学学报(哲学社会科学版)》2014年第4期69-77,共9页Journal of Yunnan Normal University:Humanities and Social Sciences Edition

基  金:国家社科基金一般项目"中国神话的当代传承:以遗产旅游和电子传媒的考察为中心"(11BZW131)

摘  要:"神话主义"是指现当代社会中对神话的挪用和重新建构,神话被从其原本生存的社区日常生活的语境移入新的语境中,为不同的观众而展现,并被赋予了新的功能和意义。本文以中国神话为考察对象,分析了神话主义在当代电子媒介中的三种主要承载形式——动画片、真人版影视剧和电子游戏,并将神话主义的文本类型划分为三类:援引传统的文本、融汇传统的文本与重铸传统的文本。我们认为:神话主义不仅是技术发展、媒介变迁的产物,作为当代大众媒介制造和传播的对象,它的生产与中国当下的政治、经济和社会文化语境密切相关;神话主义富有特殊的艺术光晕,是神话传统整体的一部分,应在神话完整的生命史过程中,对之加以考察和研究。“Mythologism”refers to the phenomenon that myths are often taken out of their communal everyday life contexts,and appropriated and reconstructed in new contexts to serve new audiences with new functions and meanings.Focusing on Chinese myths,this paper examines three sub-genres of modern E-media which often represent mythologism:animated cartoons,live action TV and movies,as well as digital games.In addition,the paper divides the mythologic texts into three categories:tradition-quoted text,tradition-immersed text,and tradition-rebuilt text.The author argues that mythologism is not simply representing old myths with the help of new technology of electronic media. Rather,the production of mythologism is a type of cultural production which is closely related to the social and cultural circumstances of today's China.Mythologism has its own special aura.It is a part of the entire tradition of myth and should be explored within the whole history of myths.

关 键 词:电子媒介 神话主义 文本类型 文化生产 光晕 

分 类 号:B932[哲学宗教—宗教学] G898.3[文化科学—体育学]

 

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