企业经营伦理:美国的实践与我国的现状及思考  

Business Ethic: Practice in America and Thinking about Current Situation in China

作　　者：徐再起[1] 王劲[1] 

机构地区：[1]合肥工业大学人文经济学院,安徽合肥230009

出　　处：《安徽广播电视大学学报》2000年第2期12-16,共5页Journal of Anhui Radio & TV University

摘　　要：从美国企业经营的伦理化趋势入手 ,分析了美国企业经营伦理的具体实践 ,总结其成功的经验 ,并结合我国的企业伦理建设现状 。This paper discusses the ethical trend of American corporate marketing management, and sums up its successful methods and experience, by analysing the specific practice of business ethics in America. Then combining current situation of business ethics construction in China, this paper tries to probe into the necessities and detailed contents of business ethics established by Chinese enterprises at present.

关 键 词：美国 企业经营伦理 基本道德准则 中国 企业伦理建设 

分 类 号：F270[经济管理—企业管理]