知识经济、边际效用递增现象与新商业规则  

Knowledge Economy,Increasing Marginal Utility and New Business Rules

作　　者：梁正[1] 

机构地区：[1]南开大学经济学系,天津300071

出　　处：《天津商学院学报》2001年第5期6-9,共4页Journal of Tianjin University of Commerce

摘　　要：针对知识经济条件下所出现的新经济现象 ,具体分析了造成边际效用递增的两种原因 ,即重复性需求、交叉性需求。在这一基础上 ,以软件产业的定价策略为例 ,说明了边际效用递增律给原有商业规则带来的冲击 。Focuses on the new economic phenomena existing in the knowledge economy,especially analyses the two reasons which cause the phenomena of increasing marginal utility:the repeatable demands and the crossing demands.On this foundation,it studies the price strategy of software industry,explains the impact brought to old commercial rules by the law of increasing marginal utility.Finally it states that impacts require the rebuilding of the framework of economics.

关 键 词：边际效用递增 重复性需求 交叉性需求 知识经济 商业规则 软件产业 

分 类 号：F062.3[经济管理—政治经济学] F407.67