高校期刊集团化经营发展思路  

A consideration of the development of publishing collectivization of the college and university periodicals

作　　者：蒋元霖[1] 

机构地区：[1]福建农林大学学报编辑部,福建福州350002

出　　处：《福建农业大学学报（哲学社会科学版）》2001年第4期124-128,共5页Journal of Fujian Agricultural University(Social Science Edition)

摘　　要：在分析目前高校期刊现状的基础上 ,指出集团化经营是高校期刊最值得考虑的发展方向 ,并提出了高校期刊集团化经营发展的思路 :(1)循序渐进 ,逐步发展 ;(2 )采取灵活多样的办刊方式 ;(3)Based on the analysis of current status of the college and univeristy periodicals, it is pointed out that publishing collectivization is the trend of developing the college and university periodicals. The consideration of the development of periodical collectivization includes as follows: (1) Following in order and advance step by step, and developing the publishing collectivization gradually; (2) Running the periodicals by flexible and diversified firms; (3) Strengthening the Party's leadership to the periodical presses or groups.

关 键 词：期刊 高校 集团化经营 办刊方式 社会资金 广告收入 多种经营 

分 类 号：G237.5[文化科学] G647