德国跨国公司的海外经营战略  

Overseas Corporation Strategy of German TNCs

作　　者：刘跃斌[1] 罗东霞[1] 

机构地区：[1]武汉大学商学院,湖北武汉430072

出　　处：《武汉大学学报（哲学社会科学版）》2001年第6期685-692,共8页Wuhan University Journal：Philosophy & Social Science

摘　　要：德国跨国公司的海外扩张经营战略值得我国企业借鉴。德国海外投资集中化程度较高 ,表现在大型企业在机械、电子、汽车和化学领域的巨额投资 ,以及服务业海外投资的快速增长。除对欧美发达国家投资外 ,德国在拉丁美洲、亚洲和东欧的部分国家也注重长期投资 ,并具有技术对流。The overseas corporation strategy of German TNCs deserves to be used by our country. German FDI has high level of centralization, which shows in huge sum of investment of large\|sized company in the field of mechanics, electronics, motor vehicle and chemistry, and also shows in the rapid increase of FDI of the service industry. Except for the investment to the developed countries in Europe and the Unites States, Germany also pay attention to long\|term investment to the countries in Latin America, Asia and Eastern Europe. The overseas corporation strategy of German TNCs has the characteristic of technology exchanges, cross\|national merger & acquisition and mixed operation.

关 键 词：德国 跨国公司 跨国投资 经营战略 跨国并购 混合经营 战略联盟 

分 类 号：F276.7[经济管理—企业管理] F279.516[经济管理—国民经济]