浅析语用策略在涉外商务谈判中的应用  

On Pragmatic Strategy Employed in International Business Negotiation

作　　者：陈曦蓉 

机构地区：[1]莆田高等专科学校外语系,福建莆田351100

出　　处：《莆田高等专科学校学报》2001年第3期56-58,共3页Journal of Putian College

摘　　要：论述涉外商务谈判人员掌握谈判的语用策略的必要性，探讨起积极作用的语用策略在国际商务谈判中具体适用的三个方面，即礼貌语用准则、委婉幽默和含蓄模糊的表达方式。In this paper, the necessity for the business negotiators to apply the pragmatic strategy in business negotiation is discussed and the positive pragmatic strategy in the negotiation is also discussed from three aspects: politeness and appropriateness maxims, tactful and humorous, and implicit and vague expressions.

关 键 词：涉外商务 国际商务谈判 语用策略 礼貌语用准则 表达方式 积极作用 

分 类 号：H030[语言文字—语言学] F740.41[经济管理—国际贸易]