名牌≠高价——谈名牌战略的价格误区和价格定位  

Difference between Being Famous and Being Expensive

作　　者：马爱军[1] 翟书芬[1] 

机构地区：[1]邢台师范高等专科学校,河北邢台054001

出　　处：《邢台师范高专学报》2002年第1期64-65,共2页JOURNAL OF XINGTAI SENIOR TEACHERS COLLEGE

摘　　要：中国已加入WTO ,民族工业只有走名牌发展之路才能应对激烈竞争的冲击。正确实施名牌战略 ,是发展民族经济 ,适应国际竞争的必要选择。目前名牌产品存在价格误区 。After China's access to WTO, only by creating their own famous brands can the national industry withstand severe competitions from the international market. It is a necessity of the international competitions to apply famous brand strategies and develop our national economy. At present, there is a misunderstanding of price for the famous brand products. We should select pricing strategies for the famous brand products appropriately.

关 键 词：名牌产品 价格误区 价格定位 名牌战略 民族工业 民族经济 高价策略 

分 类 号：F270[经济管理—企业管理]