企业形象塑造过程中常见错误现象分析  

Analysis on Usual Misunderstanding of the Process of Shaping Corporation Images

作　　者：林青[1] 

机构地区：[1]天津商学院工商管理系,天津300134

出　　处：《天津商学院学报》2002年第2期24-25,52,共3页Journal of Tianjin University of Commerce

摘　　要：塑造良好的企业形象已成为企业在激烈市场竞争中生存下去的法宝之一。但在实际中 ,对企业形象内涵的理解仍存在着若干误区。对此现象进行了评述 。To shape a good corporation image has been an important aspect for enterprises to struggle for existence under fierce market competition.However,in practice,there is a lot of misunderstanding of the connotation of corporation images.So,the author gives comments on this problem,and points out that it is a core of the theory of corporation imges dealing with concrete matters relating to work.

关 键 词：企业形象 企业识别系统 中国 WTO 急功近利现象 形象塑造 错误分析 

分 类 号：F270[经济管理—企业管理] F279.23[经济管理—国民经济]