基于自我决定理论的高校图书馆阅读推广参与动机测量  

Motivation Measurement of University Library's Participation in the Reading Promotion Based on Self-determination Theory

作　　者：尉晓莉 宓一鸣[1] 盛芳 耿艾莉[1] 尚珊珊 WEI Xiaoli;MI Yiming;SHENG Fang;GENG Aili;SHANG Shanshan

机构地区：[1]上海工程技术大学,上海201620

出　　处：《图书情报导刊》2018年第10期1-8,共8页Journal of Library and Information Science

基　　金：2017年长三角地区高校图书馆联盟图书情报研究基金项目(项目编号:2017B019)

摘　　要：基于自我决定理论,对高校师生参与图书馆阅读推广的动机进行了指标构建,并通过问卷星生成的二维码和问卷链的发放与回收进行了问卷测量,从信息价值、社交分享、兴趣认知和情感娱乐等参与动机探索了读者的阅读心理,并进行了因子分析,结果表明:情感娱乐非主要动机,兴趣认知和信息动机是最主要的参与动机,社交分享次之。由此得到启示,高校图书馆阅读推广的关键要素是主题、智能化和互动性。Based on the self-determination theory,this paper constructs the index for the motivation of college students'and teachers'participation in library's reading and promotion,and makes the questionnaire measurement through the issuance and recovery of the two-dimensional code and questionnaire chain generated by the Questionnaire Star;from the information value,social sharing,interest cognition,and emotional entertainment and other participation motivation,probes into the readers'reading psychology,and carries out the factor analysis.The results show that the emotional entertainment is not the main motivation,the interest cognition and information value are the main motivations, and the social sharing is the second main factor.Therefore,the key elements of the reading promotion in university libraries are theme,intelligence and interaction.

关 键 词：自我决定理论 参与动机 阅读心理 阅读推广 

分 类 号：G252.17[文化科学—图书馆学]