众包战略、模糊前端与产品创新绩效:基于开放式创新视角的实证分析  

Crowdsourcing Strategy, Fuzzy Front End and Product Innovation Performance:Empirical Analysis based on the Perspective of Open Innovation

作　　者：曹勇 罗紫薇 周红枝 CAO Yong;LUO Ziwei;ZHOU Hongzhi(School of Management,Wuhan Textile University,Wuhan 430200,China;Hubei Textile Policy Research Centre,Wuhan 430200,China)

机构地区：[1]武汉纺织大学管理学院,武汉430200 [2]湖北省纺织制度及政策研究中心,武汉430200

出　　处：《科学学与科学技术管理》2018年第10期30-40,共11页Science of Science and Management of S.& T.

基　　金：湖北省教育厅人文社会科学研究重点项目(18D043);湖北省人文社会科学重点研究基地项目(DSS20160107)

摘　　要：基于开放式创新视角,将众包战略引入模糊前端(FFE)管理过程中,通过构建众包战略、FFE与产品创新绩效的研究模型,实证分析了众包战略与FFE对产品创新绩效的影响,众包战略与FFE之间的关系以及FFE在众包战略与产品创新绩效之间的中介作用。结果表明:众包战略对FFE活动中所涉及的跨学科理念、知识共享和项目规划均产生正向影响,并能够提升产品创新绩效;而对FFE活动的有效管理也能从跨学科理念、知识共享和项目规划3个层面为产品创新绩效的提升产生中介作用。Based on the perspective of open innovation,This paper introduced the crowdsourcing strategy (CS) into the fuzzy front end (FFE)management process,and constructed research model among CS,FFE and product innovation performance (PIP),empirically analyzed the impact of CS and FFE on PIP;the relationship between CS and FFE,and the mediating role of FFE between CS and PIP.The results show that CS has a positive impact on interdisciplinary concepts,knowledge sharing and project planning involved in the FFE management activities,and can improve PIP;the effective management in FFE stage can also play an intermediary role in enhancing PIP from interdisciplinary concepts,knowledge sharing and project planning.

关 键 词：众包战略 模糊前端 产品创新绩效 开放式创新 

分 类 号：F273.1[经济管理—企业管理] F273.2[经济管理—国民经济]