民国时期上海出租汽车公司营运策略探析——以上海祥生汽车公司为个例(1919-1936)  

The Operation Strategy of Shanghai Taxi Company in the Era of the Republic of China——Take Shanghai Johnson Garage as an Example(1919-1936)

作　　者：姜广峰 JIANG Guangfeng(Zaozhuang Science and Technology Career Academy,Zaozhuang 277000,China)

机构地区：[1]枣庄科技职业学院,山东枣庄277000

出　　处：《湖南工程学院学报（社会科学版）》2018年第4期86-89,共4页Journal of Hunan Institute of Engineering(Social Science Edition)

摘　　要：上海祥生汽车公司在1919年从一辆汽车出租营运业务起步,到1936年发展成为当时上海最大的华商自营汽车公司。纵观祥生汽车公司发展,在经营策略上,公司采取了电话大战、价格大战、广告宣传、回馈客户、广设分站等措施来促进发展,其有益的经营策略现在仍为一些公司所采用。与同行竞争时,为公司利益,不惜采取一些不正当的手段,加剧了同行间竞争的无序,诚信的缺失,从中也可以折射出近代上海社会的特殊性。Shanghai Johnson Garage started from a car rental operation in 1919and became the largest self-employed auto company in Shanghai in 1936.Throughout the development of the Johnson Garage,the company adopted such measures as telephone war,price war,advertising,customer feedback,and broad division to promote development.Its useful business strategy is still used by somecompanies.Inthe com- petition with counterparts,for the interests of the company,Johnson Garage did not hesitate to take some improper means,aggravated the disorder of competition among the peers,the lack of integrity,which re- flects the particularity of the modern Shanghai society.

关 键 词：民国时期 上海祥生汽车公司 营运策略 

分 类 号：F274[经济管理—企业管理]