基于链接分析的企业开放式创新平台网络影响力评价研究  

An Evaluation of the Network Influence of Enterprise's Open Innovation Platform Based on Link Analysis

作　　者：洪闯[1] 李贺[1] 彭丽徽[1] 祝琳琳[1] 

机构地区：[1]吉林大学管理学院,吉林长春130022

出　　处：《情报理论与实践》2018年第12期104-109,共6页Information Studies:Theory & Application

基　　金：吉林大学2015年度基本科研业务费哲学社会科学研究种子基金项目"我国开放存取持续发展的关键问题解析:问题机理;接受模型及政策导向研究"的系列成果之一

摘　　要：[目的/意义]开放式创新平台是企业获取外部创新资源的重要窗口。基于链接分析深入了解企业开放式创新平台的运行状况有助于推动企业创新能力的可持续发展。[方法/过程]以国内外具有较高知名度的12家企业开放式创新平台为研究对象,基于8种链接指标和人均页面访问量次数、网页排名等构建新的网络影响力评价指标体系,借助谷歌搜素引擎和站长之家相关工具搜集到平台的链接数据,运用熵权灰色关联分析法对这12家开放式创新平台网络影响力进行排序。[结果/结论]研究结果表明,国内外企业开放式创新平台网络影响力有待提高且存在长尾效应,与国外相比我国现有的企业开放式创新平台的整体网络影响力相对落后。本研究提出了完善平台结构、拓宽链接渠道、打造创新生态等企业开放式创新平台网络影响力优化的策略。[Purpose/significance] Open innovation platform is an important window for enterprises to obtain external innovation resources. An in-depth understanding of the operational status of enterprise’s open innovation platform based on link analysis can help promote the sustainable development of enterprise’s innovation capability. [Method/process] This paper takes 12 open innovation platforms with high reputation at home and abroad as research objects and constructs a new network influence evaluation index system based on 8 link indicators,daily page viewer per visitor,and web page rankings. It uses Google search engines and website tools in chinaz. com to collect the link data of the platform and employs the entropy grey correlation analysis method to rank the influence of the 12 open innovation platform networks. [Result/conclusion]The research results show that the influence of the open innovation platforms of domestic and foreign enterprises needs to be improved and there is a long-tail effect. Compared with foreign countries,the overall network influence of China ’s existing open innovation platforms for enterprises is relatively backward. The strategies of optimizing the influence of the open innovation platform for enterprises,such as improving the platform structure,broadening the link channels,and creating innovation ecology are proposed.

关 键 词：企业 开放式创新平台 网络链接分析 网络影响力 评价指标 

分 类 号：F273.1[经济管理—企业管理]