市场导向、顾客知识获取、战略柔性与组织双元性创新  

Market Orientation,Customer Knowledge Acquisition,Strategic Flexibility and Organizational Dual Innovation

作　　者：王灿昊 段宇锋[1] WANG Can-hao;DUAN Yu-feng(School of Management,East China Normal Universtiy,Shanghai 200241)

机构地区：[1]华东师范大学工商管理学院,上海200241

出　　处：《软科学》2019年第1期10-13,18,共5页Soft Science

摘　　要：运用市场导向理论,探讨不同市场导向对组织双元性创新的影响。层次回归分析结果表明:反应型市场导向对应用性创新具有显著的正向影响,先动型市场导向则对探索性创新具有显著的正向影响;顾客知识获取在市场导向与双元性创新之间发挥完全中介作用;战略柔性在市场导向与双元性创新之间具有调节效应。Using market-oriented theory,this paper explored the impact of different market orientations on organizational duality innovation.Hierarchical regression analysis shows that responsive market orientation has a significant positive impact on applied innovation,while the proactive market orientation has a significant positive effect on exploratory innovation;customer knowledge acquisition fully mediates the relationship between market orientation and duality innovation;strategic flexibility has a moderating effect between market orientation and duality innovation.

关 键 词：市场导向 战略柔性 顾客知识获取 双元性创新 

分 类 号：F273.1[经济管理—企业管理]