先秦诸子口传理念探析  

An Analysis of the Concept of Oral Communication of Pre-Qin Zhuzi

作　　者：张伟[1] ZHANG Wei(Institute of Cultural Studies,Shandong Academy of Social Sciences,Ji 'nan 250002,China)

机构地区：[1]山东社会科学院文化研究所,山东济南250002

出　　处：《齐鲁学刊》2018年第6期95-100,共6页Qilu Journal

摘　　要：先秦诸子在游说诸侯宣传自己主张的过程中,非常注重从传者和受众的角度考虑问题,如道家的不言之言、墨家功利的"说"、法家察言观色的"说"、纵横家顺时应势的"说"等,都是他们对语言运用问题提出的看法和评论。这些传播思想主要体现在先秦诸子的传播理论和传播实践中,因而形成了中国古代略具雏形的口语传播理念。In the process of propagating their theory,the pre-qin zhuzi paid great attention to the question from the perspective of the sender and the audience.The Taoist thinks"not to say"is the highest state of mind,the"saying"of the Mohist is utilitarian,the"saying"of the Legalist is the observation,the"saying"of the Political Strategists should be in the trend and so on,these are their views and comments on the use of language.These communication ideas are mainly embodied in the communication theory and communication practice of the pre-qin zhuzi,thus forming apreliminary concept of oral communication in ancient China.

关 键 词：道家 墨家 法家 纵横家 口语传播 理论观念 

分 类 号：I206.2[文学—中国文学]