合作关系情境下企业网络交互能力量表的设计与检验  

Developing and Testing the Scale of Internet Interactive Capability of Firms in the Context of Interfirm Cooperation

作　　者：丰超 庄贵军[1] 张涛 FENG Chao;ZHUANG Guijun;ZHANG Tao(School of Management,Xi’an Jiaotong University,Xi'an 710049,China;School of Management,Northwestern Polytechnical University,Xi'an 710068,China)

机构地区：[1]西安交通大学管理学院,西安710049 [2]西北工业大学管理学院,西安710068

出　　处：《系统管理学报》2019年第1期22-30,共9页Journal of Systems & Management

基　　金：国家自然科学基金重点项目(71132005);国家自然科学基金面上项目(71472149)

摘　　要：为了更好地开展围绕企业网络交互能力的相关实证研究,遵循量表开发的程序,以制造商与其主要经销商之间的合作关系为研究情境,结合实地访谈及问卷调查结果,设计并检验了一个测量企业网络交互能力的量表。该量表是由交互导向、IT设备能力、IT人员能力和网络交互技术运用能力等4个维度组合而成的构成性量表。通过对512份调查数据的统计分析,结果表明,企业网络交互能力量表在信度、表面效度、内容效度、收敛效度、判别效度和工具效度等方面均达到了测量要求。此外,考虑到企业网络交互能力的4个维度有可能单独发挥作用,并存在相互影响的复杂关系,进行了3个事后检验,探讨了多种可能性。这为今后比较企业之间网络交互能力的差异,探讨企业网络交互能力的前因、后果以及形成机制,打下了良好的基础。To develop a basis for empirical research on firm’s internet interactive capability(FIIC),this study designs and examines a scale of FIIC in the context of the cooperative relationship between manufactures and their main distributors by following the scale development procedure.The scale of FIIC is a formative scale composed of four dimensions,namely interactive orientation,IT technological capability,IT personal capability,and capability of using internet interactive technologies.The results of the statistical analysis,based on a survey data of 512 respondents,indicate that the FIIC scale has met the measurement requirements in terms of reliability,face validity,content validity,convergent validity,discriminant validity,and nomological validity.In addition,considering that the four dimensions of firm’s internet interactive capability may work independently and their relationship may be interactive,we conduct three ex-post analyses to explore various possibilities.The scale may serve as basis for future research on the antecedents,consequences,and formation of firm’s internet interactive capability in addition to comparing the differences in internet interactive capability among firms.

关 键 词：企业网络交互能力 营销渠道 量表信度 量表效度 

分 类 号：F713.50[经济管理—市场营销]