核心企业主导下乳制品全产业链质量管控GERT网络模型  

GERT Network Model About the Whole Dairy Industry Chain Quality Control Dominated by the Core Enterprise

作　　者：郭本海 储佳娜[2] 赵荧梅 GUO Ben-hai;CHU Jia-na;ZHAO Ying-mei(School of Economics and Management,China Jiliang University,Hangzhou 310018 ,China;School of Management,Jiangsu University,Zhenjiang 212013,China)

机构地区：[1]中国计量大学经济与管理学院,浙江杭州310018 [2]江苏大学管理学院,江苏镇江212013

出　　处：《中国管理科学》2019年第1期120-130,共11页Chinese Journal of Management Science

基　　金：国家自然科学基金资助项目(71673119;71573120)

摘　　要：乳制品质量安全是关系消费者健康的重大问题,乳制品质量管控是一项涵盖多环节、多主体的复杂系统工程;而要把质量管控措施落到实处,乳制品产业链的核心企业是关键。针对我国乳制品产业质量管控现状,构建了基于质量价值流动的乳制品全产业链质量管控GERT网络模型,并对"产业链主体未加强质量管控"、"各主体独立加强质量管控"以及"核心企业主导下全产业链质量管控"三种情境进行对比分析。研究表明,核心企业主导下全产业链质量管控具有明显优势;强化乳制品行业质量管控,须从政府层面、企业层面以及消费者层面采取对策,尤其要突出核心企业在此过程中的主导地位。Quality is the basis for the survival of enterprises.With the people’s living standard improving and consumption level promoting,the common goods cannot meet requirements of consumers.In the case of " Congenital deficiencies,the acquired development deformed",China’s dairy industry should spare no efforts to improving product quality and conducting quality control immediately to achieve better and faster development.Numerous studies focus on the causes and solutions of the dairy products quality security problems at home and abroad.But there is a lack of research on quality control based on the perspective of whole industry chain.Besides,it is urgent to deepen the research on the quality value of dairy quality.Most of researches have been analyzed in the angle of qualitative one,lacking the quantitative analysis of in the value flowing relationships and value increment among various bodies,which can not reveal intrinsic mechanism of the value formation,flowing and increment.Dairy Quality Control,a systematic engineering covering multi-link and multi-body,is difficult to implement for dramatic quality sensibility,complex multi-agent behaviors and interests.By analyzing the relationship of the dairy industry chain bodies,aquality control GERT network model based on the quality value flow is constructed and it proposes a quality control pattern dominated by the core enterprise.Then the computing result of parameters are compared in three hypothetical scenarios including the chain bodies unwilling to strengthen quality control,each body strengthening quality control independently and the core enterprise leading quality control in the whole industry network.It highlights the importance and necessity of the core enterprise leading in the model.Finally,it will find the key resources of quality control based on GERT Network model and provide the reference to the development of China’s dairy industry.Studies have shown that the quality control in whole industry chain has obvious advantages under the dominance of cor

关 键 词：乳制品 产业链 质量管控 GERT网络 质量价值 

分 类 号：F224.33[经济管理—国民经济]