Coffee on the Go  

Coffee on the Go

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作  者:Hu Fan 

机构地区:[1]不详

出  处:《ChinAfrica》2019年第2期44-45,共2页中国与非洲(英文版)

摘  要:Starbucks never expected that its dominant position in the Chinese coffee market would be challenged by a local company that was founded little more than a year ago. Since the launch of its first store in China at the China World Trade Center in 1999, the U.S.-based coffee giant has been the leading brand in the Chinese coffee market for 20 years.

关 键 词:STARBUCKS CHINESE COFFEE challenged 

分 类 号:D[政治法律]

 

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