STARBUCKS

作品数:27被引量:1H指数:1
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相关领域:经济管理更多>>
相关作者:卢政营周清芬田原郭鹏刘衡萍更多>>
相关机构:天津财经学院华东政法大学天津商务职业学院淡江大学更多>>
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Analysis of Starbucks in China
《Psychology Research》2023年第5期223-228,共6页WANG Zhaozhe 
Since coffee is gradually becoming popular in China,the promising market prospect that China’s coffee market has is appealing to multiple companies.Starbucks,a successful business magnate in the coffee market around ...
关键词:STARBUCKS case analysis organizational management 
Evolution of Starbucks's Logo-A Sign of Corporate Culture Development
《Proceedings of Business and Economic Studies》2021年第4期218-224,共7页Jiaxuan Xu 
Based on the changes of Starbucks's logo,this paper explores its role in the evolution of brand culture and the development of corporate culture,concluding that the change of the logo has further enhanced its brand cu...
关键词:STARBUCKS CULTURE LOGO 
Two Reasons to Demonstrate Why American Beverage and Individualism Investments Should Be Welcomed
《Journal of Finance Research》2019年第2期38-42,共5页Yao Tong 
In recent years,the Chinese beverage market has become more mature and customers have changed their priorities when buying drinks.Furthermore,Chinese people who are more likely to focus on group interests tend to have...
关键词:Carbonated industry COCA-COLA CSR INDIVIDUALISM Consumer culture theory Pepsi STARBUCKS Advertising Irreverence 
Coffee on the Go
《ChinAfrica》2019年第2期44-45,共2页Hu Fan 
Starbucks never expected that its dominant position in the Chinese coffee market would be challenged by a local company that was founded little more than a year ago. Since the launch of its first store in China at the...
关键词:STARBUCKS CHINESE COFFEE challenged 
RETROSUPERFUTURE x Starbucks推出联名太阳眼镜系列
《中国眼镜科技杂志》2018年第19期111-111,共1页
近日,意大利品牌RETROSUPERFUTURE特别携手Starbucks星巴克打造了一系列限定太阳镜。该系列涵盖Classic,Paloma、People、Koke和Emersum等品牌经典款式,设计上均是以咖啡为配色灵感,并采用玳瑁材质制作。
关键词:太阳眼镜 太阳镜 星巴克 意大利 品牌 配色 咖啡 玳瑁 
RETROSUPERFUTURE x Starbucks推出联名太阳眼镜系列
《中国眼镜科技杂志》2018年第20期87-87,共1页
前不久,意大利品牌RETROSUPERFUTURE特别携手Starbucks星巴克打造了一系列限定太阳眼镜。该系列涵盖Classlc、Paloma、People、Koke和Emersum等品牌经典款式,设计上均是以咖啡为配色灵感,并采用玳瑁材质制作。
关键词:太阳眼镜 星巴克 意大利 品牌 配色 咖啡 玳瑁 
RETROSUPERFUTURE携手Starbucks打造全新联名太阳眼镜系列
《汽车与社会》2018年第28期71-71,共1页
为庆祝米兰Starbucks Reserve Roastery概念店的开业,意大利品牌RETROSUPERFUTURE特别携手Starbucks打造了一系列限定太阳眼镜。该系列太阳眼镜涵盖了Classic,Paloma,People,Koke和Emersum等品牌经典款式,而设计上均是以咖啡为配...
关键词:太阳眼镜 LOGO 意大利 品牌 配色 咖啡 玳瑁 镜架 
BATTLE GROUNDS VIRAL COFFEE CHAIN HAS DESIGNS ON STARBUCKS IN CHINESE MARKET
《The World of Chinese》2018年第4期8-9,共2页HAN RUBO 
Four months ago, it barely existed-today, it is bragging about taking over Starbucks's business in China, and publicly threatening a lawsuit against the Seattle-based chain over "monopolistic" business practices.
关键词:星巴克 商业行为 中国 发展现状 
Not Just a Cup of Coffee-Starbucks' Organizational Culture Study
《海外英语》2018年第5期242-244,共3页周清芬 
Organizational culture is a system of shared meaning held by its members that distinguishes their organization from other organizations(Schein EH. 1996, p. 229-240). It is a structure of values, beliefs, and assumptio...
关键词:culture STORYTELLING rituals SOCIALIZATION place 
alice+olivia携手STARBUCKS再推联名系列
《服装设计师》2018年第2期19-19,共1页
日前,alice+olivia携手全球知名咖啡品牌STARBUCKS第三次推出联名系列。该系列延续alice+olivia设计师及创始人Stacey Bendet自画像“StaceFace“的主题,将品牌经典元素融入新款马克杯及保温杯设计,
关键词:设计师 创始人 保温杯 品牌 咖啡 
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