Evolution of Starbucks's Logo-A Sign of Corporate Culture Development  

作　　者：Jiaxuan Xu 

机构地区：[1]Jiangnan University,Wuxi 214000,Jiangsu Province,China

出　　处：《Proceedings of Business and Economic Studies》2021年第4期218-224,共7页商业经济研究（百图）

摘　　要：Based on the changes of Starbucks's logo,this paper explores its role in the evolution of brand culture and the development of corporate culture,concluding that the change of the logo has further enhanced its brand culture without changes to its brand DNA.In addition,the change of the logo has promoted the development of the unique corporate culture of Starbucks.

关 键 词：STARBUCKS CULTURE LOGO 

分 类 号：H31[语言文字—英语]