Analysis of Starbucks in China  

作　　者：WANG Zhaozhe 

机构地区：[1]Xi’an Jiaotong-Liverpool University,Suzhou,China

出　　处：《Psychology Research》2023年第5期223-228,共6页心理学研究：英文版

摘　　要：Since coffee is gradually becoming popular in China,the promising market prospect that China’s coffee market has is appealing to multiple companies.Starbucks,a successful business magnate in the coffee market around the globe,occupies a huge market share in China’s coffee market.Nevertheless,numerous competitors,especially domestic coffee brands in China,and the hit caused by the COVID-19 epidemic put great pressure on the company.Furthermore,the company itself also has some weaknesses currently,which can affect the corporation negatively.As a result,based on the background of China’s coffee market and the enterprise’s own situation,this article mainly pays attention to three vulnerabilities,giving an analysis of these problems,and some suggestions will be provided correspondingly.

关 键 词：STARBUCKS case analysis organizational management 

分 类 号：F42[经济管理—产业经济]