洗手液市场略览  

Glance at the Hand Washing Lotion Market

作　　者：李伟年[1] 

机构地区：[1]中国日用化学工业研究院,山西太原030001

出　　处：《日用化学品科学》2001年第6期11-14,共4页Detergent & Cosmetics

摘　　要：随着人们生活水平的提高及消费观念的转变 ,洗手液已逐渐成为传统洗手用品的替代品 ,市场前景十分广阔。但市场刚刚启动 ,目前尚未被人们广泛认知和使用。因此 ,从洗手液的产品特性、市场前景来看 ,它是一个市场生命周期长、蕴藏着丰富市场潜力的产品。洗手液的产品定位应为“个人日常清洁护理用品” ,功能诉求应以“清除污垢、消毒杀菌”、“使用卫生、方便”为主。同时 ,“辟味、止手汗、滋润、保湿、防脱皮、抗皱、防衰老和美白”等也是应考虑的辅助诉求点。With enhancement of people's daily life,the hand lotion has become the substitutes of hand washing products.At present,the hand lotion did not widely been known and accepted by people yet.The market just started.So,from its product property and the market prospect,the hand lotion must be of long lifetime in hand washing product market.The hand lotion is of the properties such as cleaning,antibacterial,disinfection,hygiene and convenience,as well as deodor,anti-perspiration,smooth,moisture,anti-cracking and whitening and so on.

关 键 词：洗手液 杀菌 市场定位 消费 产品特性 市场前景 

分 类 号：TQ649[化学工程—精细化工]