雅戈尔集团拓展国内市场、进军国际市场的理念——宁波雅戈尔集团股份有限公司成功之路的调查  

The Younger Groups Ideology in Extending Its Marketin Both Domestic and International Dimensions

作　　者：吴有为[1] 张旺军[2] 

机构地区：[1]山西财经大学,山西太原030006 [2]宁波工商职业技术学院,浙江宁波315012

出　　处：《山西财经大学学报》2002年第2期42-42,共1页Journal of Shanxi University of Finance and Economics

摘　　要：通过对宁波雅戈尔集团股份有限公司的调查 ,介绍了其开拓国内市场、进军国际市场的发展历程和成功经验 ,探讨了其“把质量视作生命”的企业文化、知人善任的用人之道和“装点人生 ,回报社会”的经营理念。The report on Ningbo Younger Group Ltd. unveils its successful experiences in developing domestic and international markets, and delves into its enterprise culture of 'treasuring product quality like the life of the enterprise', employment according to ability, and the operational ideology of 'beautifying life and contributing to the society'.

关 键 词：雅戈尔集团 企业文化 经营理念 制衣业 市场开拓 

分 类 号：F426.86[经济管理—产业经济]