对开拓中医药成人高等教育潜在市场的思考  

Speculations on Establishing Potential Market for Adult Higher Education of Traditional Chinese Medicine

作　　者：周维西[1] 方正[1] 

机构地区：[1]南京中医药大学成人教育学院,江苏南京210029

出　　处：《南京中医药大学学报（社会科学版）》2002年第2期104-105,共2页Journal of Nanjing University of Traditional Chinese Medicine(Social Science Edition)

摘　　要：我国的成人高等教育 ,在实现从计划经济到市场经济转变后 ,出现了前所未有的竞争场面。作为行业性很强的中医药成人高等教育 ,要想生存和进一步发展 ,必须在积极参加市场竞争的同时 ,根据自身的优势和特点 ,从社会发展的高度 ,大力开拓潜在市场 。After the transformation from planned economy to market economy, an unprecedented situation of competition has appeared in Chinese adult higher education. To further develop itself, the highly professional adult higher education should actively participate in the market competition and develop the potential market so as to look for room of development of adult higher education of traditional Chinese medicine.

关 键 词：开拓 中医药 成人教育 潜在市场 

分 类 号：R-4[医药卫生]