浅谈e时代的汽车企业客户忠诚管理  

作　　者：王林[1] 

机构地区：[1]华中科技大学管理学院

出　　处：《汽车工业研究》2002年第7期22-24,共3页Auto Industry Research

摘　　要：美国资深营销专家认为,客户忠诚度是指客户出于对企业或品牌的偏好而经常性重复购买的程度。忠诚的客户是企业巨大的财富,企业80％的利润是由20％的忠诚客户创造的。优异的质量、优惠的价格、优质的服务是维系客户的根本所在。积极开展客户关系管理是巩固客户忠诚度的有效手段。A famous qualified marketing expert from America Considers the customer faithfulness means the level of a con-stant and repeat product purchase for which customers are more favourable to the enterprise or its product brand. The faithful cus-tomers are the tremendous wealth, 80 % enterprise profit is created by 20 % faithful customers. The superior product quality, preferential price and better services are essential to keep customer relationship and actively carrying on customer relationship management is an effective approach for strengthening customer faithfulness.

关 键 词：E时代 汽车企业 电子商务 客户关系管理 忠诚度 

分 类 号：F407.471[经济管理—产业经济] F713.36