我国体育传媒产业资本运营研究  

Research on Our Country Sports Media Capital Operation Driving Force of the Interpretation and Construction Operation Mechanism

作　　者：郑桂凤[1] 杜娟[1] 

机构地区：[1]厦门大学嘉庚学院体育教学部,福建厦门361005

出　　处：《哈尔滨体育学院学报》2014年第3期42-47,共6页Journal of Harbin Sport University

摘　　要：在信息化与全球化时代,体育赛事经营的规模和数量不断增加,媒体作用及媒体对其的影响力也日渐提升。本文将体育传媒产业资本的运营置于社会发展体系之中,通过对体育传媒产业资本运营的解读,分析我国体育传媒产业资本运营的现状,从体育传媒产业资本运营的驱动力着手,构建我国体育传媒产业资本运营机制体系,以期促进我国体育事业及传媒事业的发展。In the era of information technology and globalization, the size and number of sporting events run increasing role of the media and its influence in the media has become more enhanced. This study will operate sports media placed among social capital development system, through the interpretation of the sports media capital operation, the driving force in sports media capital operation to proceed, from the four systems construct sports media capital of the operating mechanism, so as to promote the development of sports and the media industry.

关 键 词：我国 体育传媒产业 资本运营 驱动力 运营机制 

分 类 号：G80-05[文化科学—运动人体科学]