中美企业应用MOOC培训:成效、对象、障碍与对策  

Apply MOOC to Train in Sino-US Firms:Benefits,Targets,Problems and Countermeasures

作　　者：张三保[1,2] 佟佳俊 舒熳 

机构地区：[1]北京大学光华管理学院 [2]武汉大学经济与管理学院 [3]武汉大学经济与管理学院人力资源管理研究中心

出　　处：《中国人力资源开发》2014年第13期29-33,共5页Human Resources Development of China

基　　金：教育部人文社会科学青年基金(13YJC630226);中国博士后科学基金(2013M540824)资助

摘　　要：雅虎与MOOC巨头Coursera的合作,实现了员工与企业的双赢,但其特定行业等因素所决定的成功模式难以简单复制。中国银行业将MOOC应用于从业人员培训,而美国银行业则更重视对客户乃至合作伙伴的培训。尽管MOOC确实引发了培训领域的革命,但并非所有培训内容、应用形式都适用,其推广仍面临诸多现实障碍。未来,企业应基于自身实际需求,并结合MOOC大规模、在线、开放式的三大特质,从理念与操作两个层面上探索可行方案,应用MOOC实现传统培训方案的升级。Though Yahoo got win-win result between employees and employer by using MOOC in training, its successful model cannot be simplified replicated due to its special industry characteristic. China bank industries applied MOOC to train their employees, while their US counterparts paid more attention to their customers and partners. MOOC definitely caused training revolution, however, it is not properly to be applied in any training content, and still need to overcome many obstacles to generalize the use of MOOC. In the future, firms should base on their own real requirement, and integrate MOOC＇ s features, to explore potential solutions for reforming traditional training mode.

关 键 词：MOOC 培训战略 中国银联 美国银行 雅虎 

分 类 号：F272.92[经济管理—企业管理]