探析玩具世界的社会性别隔离——以丹麦乐高积木为例的研究  

Analyzing Gender-based Segregation in the Toy World: A Case Study of Denmark's Lego

作　　者：周培勤[1] 

机构地区：[1]南京大学社会学院,江苏南京210093

出　　处：《妇女研究论丛》2014年第4期80-87,共8页Journal of Chinese Women＇s Studies

摘　　要：玩具在儿童的性别社会化过程中有着重要影响,但这是一个未得到足够关注的领域。研究聚焦于乐高积木展开个案分析。选择乐高,是基于这一品牌的世界性影响、品牌产地丹麦对性别平等的一贯重视以及积木性别化的不确定性。研究发现,乐高积木是一个性别隔离鲜明的世界。在乐高建构的边缘化的女孩世界中,女性空间偏向于私人消费领域,女性的身体意象呈现出刻板的性别气质,女性也更多地被赋予传统性别角色。要消解玩具世界的性别主义,需要提高社会的性别意识,有组织的社会行动更为有效,并且需要以积极的本土行动来取代对"搭便车"的期待。Toys play an important role in children＇s socialization of gender identity, but they have not received enough scholarly attention. This study focuses on Lego building bricks. Selecting Lego for the case study is due to its worldwide influence. It is also because Denmark, Lego＇s country-of-origin, has paid attention to gender equality and gender ambiguity represented by Lego building bricks. My research indicates that there is a world clearly segregated based on gender with Lego building bricks. In this world, marginalized girls are more inclined to stay in private sphere, their body images embody stereotypical femininity, and their roles are rather traditional. In order to fight against sexism in the toy world, this study calls for increased gender consciousness, organized social activities, and active local movements to replace free-riding passive acceptance.

关 键 词：社会性别 性别隔离 儿童 玩具 积木 

分 类 号：C913.68[经济管理]