大数据时代的媒介应用  

The Study of Media Application in Big Data Era

作　　者：戎彦[1] 

机构地区：[1]浙江万里学院,浙江宁波315101

出　　处：《现代物业（中旬刊）》2014年第2期85-87,共3页Modern Property Management

基　　金：年度规划课题;2014浙江省教育科学规划课题;项目编号:2014SCG084;浙江万里学院校级重点专业广告学子项目成果;项目编号:11075408130010

摘　　要：大数据时代人们的媒介应用在发生着改变,可以随时随地随时运用,也能在多种终端自如跨屏,移动互联带来了始终在线的生活,但也进一步碎片化了人们的注意力,应运而生了各种"微"应用,传统媒介"受众"的被动性再一次消解,"受众"高举"用户"的大旗,智慧的媒介让人们充分体验到"人体延伸"的便利与力量。It＇s the era of big data in the event of changes in the media application, you can use anytime, anywhere on-demand can also be freely across the screen in a variety of terminals, always-on mobile Internet has brought life, but also to further fragmentation of the people attention, came into a variety of＂micro＂applications, traditional media＂audience＂ passive digestion again, ＂audience＂ publicity from the ＂User＂ banner, the wisdom of the media allow people to fully experience the＂body extension＂the convenience and strength.

关 键 词：大数据 媒介 受众 用户 

分 类 号：G206.2[文化科学—传播学]