媒介交换网络的来源、结构与交换关系  

Relations among Source,Structure and Exchange of Media Exchange Network

作　　者：闻娱[1] 

机构地区：[1]浙江理工大学文化传播学院,杭州310018

出　　处：《浙江理工大学学报（社会科学版）》2014年第4期300-303,共4页Journal of Zhejiang Sci-Tech University：Social Sciences

基　　金：国家社科基金项目(13CXW053);浙江理工大学科研启动项目(1115809-Y)

摘　　要：从传播社会学的视角考察媒介组织的日常生产,可以发现媒介与管理者、投资者、消息来源、受众之间的互动形成了媒介交换网络,网络中的行动者构成了四对交换关系。媒介交换网络中交换关系的特点有依赖与共生、差异与分层、紧张与冲突、波动与平衡。Through investigation of daily production of media organization from the perspective of com- munication sociology, it can be found that interactions among media, managers, investors, news sources and the audience form media exchange network in which actors form four pairs of exchange relations. Features of exchange relationship in media exchange network include dependence and intergrowth, difference and layering, tension and conflict, fluctuation and balance.

关 键 词：媒介 交换 网络 行动者 平衡 

分 类 号：G206[文化科学—传播学]