含有主从零售商的供应链线性数量折扣契约  

Study on Linear Quantity Discount Contract for Supply Chain Containing Master and Slave Retailers

作　　者：杨文红[1] 

机构地区：[1]青岛理工大学商学院,山东青岛266520

出　　处：《物流技术》2014年第7期392-394,共3页Logistics Technology

摘　　要：在含有一个制造商、一个主导零售商和多个从属零售商的供应链中研究了供应链的协调问题,分析了供应链集中式决策时主导零售商的最优零售价格和服务水平,考虑了线性数量折扣契约,分析了制造商给予主导零售商的批发价格折扣率和鼓励主导零售商投资于产品服务的补贴率,最后给出了算例进行验证。In this paper, we studied the issues in the coordination of a supply chain composed by one manufacturer, one master retailer and multiple slave retailers, analyzed the optimal retailing price and service level of the master retailer when the supply chain practiced centralized decision-making, as well as the wholesale price discount the manufacturer gave to the master retailer, and at the end, presented a numerical example for verification.

关 键 词：主导零售商 线性数量折扣契约 价格 服务水平 供应链 

分 类 号：F274[经济管理—企业管理]