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机构地区:[1]上海大学管理学院,上海200444
出 处:《商业经济与管理》2014年第8期57-63,共7页Journal of Business Economics
基 金:国家自然科学基金项目(71272177)
摘 要:服务化是制造业升级的重要途径,企业采用服务化战略实现由制造向服务转变,可以获得新的竞争优势。文章通过梳理国内外服务化理论的经典文献,阐述服务化的定义、目标与研究内容,归纳出理论构成的主要维度是:影响因素、发展策略和管理模式,并详细介绍了各维度的主要观点和演化过程。最后,基于对现有研究成果的总结和评述,运用系统思维和价值共创等概念,构建了服务化理论框架,并探索未来的理论发展方向。Servitization is an important way for the upgrade of manufacturing industry. With servitization strategy, the enterpri- ses transform from manufacturing to service industry in order to gain new competitive advantage. Based on the analysis of relevant research at home and abroad, the paper exposits the definition, objective and contents of servitization and proposes the three main dimensions of servitization, including influence factors, development strategy and management pattern. And then, the paper comments on the evolution and ideas of main dimensions in their respective fields: the influence factor is changed from traditional short-term factor to comprehensive factor based on business ecosystem theory; the development strategy is transformed from the simple method to system thinking; the management pattern including management logic and management system, and is developed to value co-creation of customers and enterprises. At last, the paper reviews and integrates the research achievements of main dimensions and proposes a theoretical framework of servitization by using the concepts of system thinking and value co-creation. Based on the theoretical framework, suggestions for future research are also prospected.
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