交情行为与创业机会:基于农业创业的多案例研究  

Jiaoqing Behaviors and Entrepreneurial Opportunity:A Multi-case Study on Agricultural Entrepreneurship

作　　者：潘安成[1] 李鹏飞[1] 

机构地区：[1]大连理工大学工商管理学院,辽宁大连116024

出　　处：《管理科学》2014年第4期59-75,共17页Journal of Management Science

基　　金：国家自然科学基金(71072109);教育部人文社会科学研究项目(11YJC630128)~~

摘　　要：在中国情理文化背景下,创业者在社会交往中注重人际情感交流,这种交情行为对把握创业机会具有重要作用。选取央视《致富经》栏目中20个农业创业故事作为研究样本,运用扎根理论方法对数据进行编码,探析创业者如何在创业实践中运用交情行为获取创业机会。研究结果表明,创业者采用面子、人情和关系等社会技巧,向创业资源所有者寻求情感交汇以获得对方的社会认同,以此揭示创业者运用交情行为塑造创业导向性社会情境的行为机理;通过构建创业网络和激活创业资源,交情行为促进创业者对创业机会的探索和利用,具体表现为交情行为能够促进创业者从社会网络关系中构建创业网络、提高从创业网络中调用创业资源的效率、强化将社会资源激活为创业资源的机会。Entrepreneurs emphasize emotional communication with others in social interaction under the background of Chineseculture. Entrepreneurs＇ jiaoqing behaviors play an important role in grasping entrepreneurial opportunity. This study coded twentyagricultural entrepreneurship stories from ＂Zhi Fu Jing＂ in CCTV-7 by the method of grounded theory, investigating how entre-preneurs take use of jiaoqing behaviors to seize entrepreneurial opportunity in entrepreneurial practice. The findings revealed thatentrepreneurs adopt the social skills （e. g. , renqing, guanxi and mianzi） to seek emotional convergence, thereby gaining socialidentification from entrepreneurial resource owners. This process showed the behavioral mechanism of how entrepreneurs take useof Jiaoqing behaviors to shape entrepreneurial oriented social context. Further, with constructing entrepreneurial network and tak-ing of entrepreneurial resources, jiaoqing behaviors stimulate entrepreneurs to explore and exploit entrepreneurial opportunity by（1） promoting entrepreneurs to construct entrepreneurial network from social network relationship; （2） improving the efficiency oftaking entrepreneurial resources from entrepreneurial network ; and （3） enhancing the opportunity of activating social resources toentrepreneurial resources.

关 键 词：交情行为 创业网络 创业资源 创业机会 农业创业 

分 类 号：F272.2[经济管理—企业管理]