职业生涯路径替代的质性研究:以资深营销人员为例  

A Qualitative Research on Career Path Alternation of the Senior Marketing Professionals

作　　者：符谢红[1] 郑舟阳 

机构地区：[1]东华大学旭日工商管理学院

出　　处：《中国人力资源开发》2014年第15期42-50,61,共10页Human Resources Development of China

基　　金：东华大学中央高校基础科研基金;东华大学文科繁荣计划预研究项目的支持

摘　　要：我们将"当前一份工作与后一份工作所属的组织、职业和行业不一致"称为职业生涯路径替代。本研究在对35位资深营销人员的职业历程访谈的基础上,借助于质性研究Nvivo8分析软件,分析了73次职业路径替代的原因、条件及其所做的努力,并进一步根据其工作转移的类型进行深度分析。研究结论显示路径替代的离职原因、具备条件和个人努力具有独特性。We defined the career path alternation as the organization, occupation and industry the current job involved was inconsistencies with that of the former job. In this study, based on the interviews of 35 senior marketing professionals, the reasons, conditions and the individual efforts of 73 job shifts were discussed with qualitative research analysis software Nvivo 8. Further analysis by the category of job shift was conducted. The conclusion showed the different job shift reasons, different conditions and different individual efforts of career path alternation

关 键 词：职业生涯路径替代 资深营销人员 质性研究 

分 类 号：F243[经济管理—劳动经济]