“微宣传”——信息碎片化时代图书馆媒体的宣传策略  

Micro Propaganda: the Propaganda Strategy of Library Media in Information Fragmentation Age

作　　者：张晓萍[1] 

机构地区：[1]武汉纺织大学图书馆,湖北武汉430073

出　　处：《科技情报开发与经济》2014年第14期155-157,共3页Sci-Tech Information Development & Economy

基　　金：2013年湖北高校图工委科研基金研究项目"图书馆新技术条件下微服务模式研究"(批准号:2013YB01)

摘　　要：随着微时代的来临,人们接受信息的方式发生了变化,传统的图书馆宣传推广方式的滞后性已经不能够满足碎片化时代的要求,微文化传播下图书馆宣传推广面临新的挑战和机遇。新媒体时代的图书馆宣传推广工作,应从服务理念、服务方式、人员素质保障等几个方面引入微服务理念,为微用户提供个性化、特殊化、细节化的服务。With the advent of micro-age, the ways of people’s receiving information have been changed. The traditional promotion ways of the library can not satisfy the requirements of the information fragmentation age due to its hysteresis. The promotion of the library has been confronted with new challenges and opportunities under micro-culture transmission. The library’s propaganda in the new media age should introduce the concept of macro-service from aspects of service concept, service mode, and staff-quality assurance, etc., so as to provide micro-users with personalized, specialized and detail services.

关 键 词：图书馆媒体 宣传策略 微文化传播 信息碎片化 

分 类 号：G251[文化科学—图书馆学]