大别山区红色旅游发展创新路径  

A Study on Innovation Development of Red Tourism of the Dabie Mts. Area

作　　者：谌静[1] 

机构地区：[1]信阳师范学院工商管理学院,河南信阳464000

出　　处：《当代旅游（下旬刊）》2014年第8期79-82,共4页

基　　金：基金项目：河南省社科规划项目“河南省旅游产业竞争力与旅游发展研究”阶段性成果（2013BJJ066）;河南省社科规划项目“国内省际旅游合作开发研究”阶段性成果（2013BJJ069）;河南省教育厅科学技术研究重点项目“大别山区红色旅游区域协作系统研究”阶段性成果（12A630082o

摘　　要：创新是红色旅游可持续发展的源泉。基于熊彼特创新理论，提炼红色旅游创新的关键要素，包括产品创新、经营创新、市场创新、服务创新和组织创新。大别山区红色旅游的创新发展路径，应突出红色旅游产品的文化价值、创新体验经济开发模式；实行旅游产业扶贫经营机制，助推旅游产业融合与开发模式多元化；树立大别山区红色品牌营销意识，拓展客源市场结构；创新服务模式，提升旅游服务质量满意度；组建旅游企业集团，创新旅游企业的组织结构与管理制度。Innovation is the source of sustainable development of red tourism. Based on the theory of Sehumpeter innovation, the key factors of red tourism innovation inelude product innovation, operational innovation, market innovation, service innovation and organizational innovation. Based on the analysis of current situation and the main problems existed of red tourism of Dabic Mrs. area, it should be Proposed to emphasize the cultural value of red tourism products for innovating the development mode of experience economy; implement the management mechanism for poverty alleviation of tourism industry for boosting the diversification of its fusion and development mode; establish red brand marketing for Innovating development tourist market structure of Dabie Mrs. area; innovate service mode for improving quality satisfaction of tourism service and form a tourism enterprise for innovating organization structure and management system of tourism enterprise.

关 键 词：大别山区 红色旅游 创新 

分 类 号：F273.2[经济管理—企业管理]