浅析我国经济型酒店的绿色营销  

Study on Green marketing in Our Country's Economy Hotel

作　　者：张广增[1] 

机构地区：[1]安阳职业技术学院,河南安阳455000

出　　处：《安阳工学院学报》2014年第5期52-55,共4页Journal of Anyang Institute of Technology

摘　　要：随着我国经济的不断发展,出行的人们越来越多,激发了庞大的住宿需求,推动了酒店行业的发展。由于我国酒店行业的结构与人们的住宿需求相矛盾,于是经济型酒店应运而生。伴随着经济型酒店在我国的发展,尤其是环保运动的兴起,实施绿色营销显得越来越重要。我国经济型酒店要发展就要实施绿色营销,要在经营的过程当中注意保护环境,注重自身利益和社会利益的统一。As long as developing of our Country,more and more people walk through their gate and their neees-sarities for a bed drive strongly the development of hotel.Our Country＇s Economy Hotel come on for the conflict between the necessarities and the supply in in Our Country＇s hotel.as long as developing the economy hotel in our country and soaring of the environment protecting,puting green marketing into practice is more and more impor- tant.If our Country＇s economy hotel wants to go far, it need put green marketing into practice.During practising,it must do things about protecting environment and puting the profit of itself and socialty together Innext part,there are the problems about green marketing and the measures.

关 键 词：经济型酒店 绿色营销 绿色产品 可持续发展 

分 类 号：F272.3[经济管理—企业管理]