论视觉时代的小说消费  

On the Consuming of Fiction in the Visual Age

作　　者：梁爱民[1] 

机构地区：[1]江苏大学教师教育学院,江苏镇江212013

出　　处：《南京师范大学文学院学报》2014年第3期122-127,共6页Journal of School of Chinese Language and Culture Nanjing Normal University

基　　金：江苏省教育厅高校哲学社会科学研究项目"视觉文化转向与当代小说观念"(编号:2011SJD750016)

摘　　要：视觉时代的小说消费受消费逻辑和市场法则的牵引,试图通过娱乐性达到感性解放,通过"物"的占有和消费,实现经济利益及由此而来的社会文化身份的确认,而这一切不过是消费意识形态在小说领域导演的一场乌托邦式的滑稽剧。读者在消费中"缺席",失去了真正的阅读自由;作家被名利挟持,放弃了精英的文化身份,成为普通商品的制作者。而小说文本因此呈现出欲望化、图像化、浅表化的"反美学"特征。作家、作品和读者在小说艺术中的同时缺失,导致了小说艺术在自身历史发展中的迷失。The consuming of fiction in the visual age is guided by the logic of consumption and the rule of market. It is to attain emotional release through entertainment, to realize the economic benefits and related social - cultural status by occupying and consuming certain ＂objects＂. All of these are just a Utopia farce directed by the consumerist ideology in the realm of fiction literature. Readers are absent from the consuming because they have lost their freedom of reading. Authors are kidnaped by fame and wealth, give up their elite cultural status, and become merely producers of commercial goods. As a result, the fictions manifest an anti - aesthetic character with lusting, visualizing and superficial features. The simultaneous absence of authors, works and readers leads to the losing of fiction art in the history of its development.

关 键 词：消费意识形态 小说 反美学 

分 类 号：I054[文学—文学理论]