产品设计教学中色彩教育的新趋势  

New Trend of Color Teaching in Product Design Education

作　　者：王奇光[1] 

机构地区：[1]山东工艺美术学院,济南250300

出　　处：《设计艺术研究》2014年第4期109-114,共6页Design Research

摘　　要：在大学产品设计专业教学初期和中期,将"色彩构成"和"设计色彩"两门课程结合起来实施教学,可以有效地应对当今产品更新换代加快、消费者审美品味不断提升、消费群体趋于细分化的情况。本专业学生在较短的时间内,通过这两门课程的学习,就能够获得色彩心理、色彩象征,以及产品色彩定位等方面的知识。同时,学生通过对课程中色彩意向尺度法、色彩工效学、色彩样板信息库的学习,也可以有效地学以致用,与企业要求尽快对接,从而达到解决本专业学生就业难问题的目的,这也体现了产品设计教学对色彩教育新趋势的把握。The two courses ＂Color composition＂ and ＂design color＂ can be blended as one at the early and mid term study to deal with the situation that products update quickly,consumers＇ aesthetic demands develop quickly and consumers become more classified.This benefits the students to acquire the basic knowledge for the color psychology,color symbol,product color interaction in a short time.It also helps students to achieve better practical skills to meet the requirements of enterprises for better employment opportunities.This reflects an answer to the new trend in color education

关 键 词：产品设计 色彩教育 色彩构成 设计色彩 教学趋势 

分 类 号：J06[艺术—艺术理论]