二维码在图书营销管理中的应用  

Two-dimensional Code in Book Marketing Management

作　　者：赵礼寿[1] 

机构地区：[1]杭州电子科技大学人文与法学院,杭州310018

出　　处：《出版科学》2014年第5期20-22,共3页Publishing Journal

摘　　要：二维码技术对于出版企业在网络线上与线下的结合中起到关键作用,它为出版业的发展提供了新的技术手段,具体在图书营销方面,二维码技术可以扩展出版企业的图书产品内容、准确制定图书价格、增加图书分销渠道和多样化图书促销方式,从而提升出版企业的营销水平。Two-dimensional code technology plays a key role for publishing companies in combining online and offtine networks. And it provides a new technique for the development of the publishing industry, specifically in the book marketing, two-dimensional code technology can expand product content book publishing companies, to develop accurate books prices, to increase book distribution channels, to increase book sales promotion. And it can enhance the level of corporate marketing publication.

关 键 词：二维码 图书营销 营销管理 

分 类 号：G235[文化科学]