情境性调节焦点、即时情绪和认知需要对技术创业决策的影响  

Effect of Situational Regulatory Focus,Immediate Emotion and Need for Cognition on Decisions for Technological Entrepreneurship

作　　者：刘景江[1] 刘博[1] 

机构地区：[1]浙江大学管理学院,浙江杭州310058

出　　处：《浙江大学学报（人文社会科学版）》2014年第5期110-120,共11页Journal of Zhejiang University:Humanities and Social Sciences

基　　金：国家自然科学基金重点项目(71232012);浙江省钱江人才计划项目(QJC1202012);中央高校基本科研业务费专项资金资助项目

摘　　要：情境性调节焦点、即时情绪和认知需要对个体探索型技术创业决策和应用型技术创业决策的影响研究表明:(1)促进焦点的个体比预防焦点的个体在探索型技术创业和应用型技术创业上均有更大的倾向;积极情绪的个体比消极情绪的个体更倾向于选择探索型技术创业;高认知需要的个体比低认知需要的个体在探索型技术创业和应用型技术创业上均有更大的倾向。(2)情境性调节焦点和即时情绪的交互作用显著影响个体的探索型技术创业倾向,但不显著影响应用型技术创业倾向。(3)即时情绪和认知需要的交互作用显著影响个体的应用型技术创业倾向,但不显著影响探索型技术创业倾向。Scholars have formed a general consensus that entrepreneurs＇ cognition, motivation and emotion influence their entrepreneurial process. Yet, existing knowledge on entrepreneurial decision-making behavior remains incomplete because little empirical evidence is known about how situational regulatory focus, immediate emotion and need for cognition jointly affect individual decision-making of technological entrepreneurship. According to the exploration-exploitation framework built by March （1991）, technological entrepreneurship can be divided into two types： exploration-oriented technological entrepreneurship, and exploitation-oriented technological entrepreneurship. The goal of this study is therefore to examine the joint effect of situational regulatory focus, immediate emotion and need for cognition on individual decision-making of the two types of technological entrepreneurship.

关 键 词：情境性调节焦点 即时情绪 认知需要 探索 应用 技术创业决策 影响 

分 类 号：G647.38[文化科学—高等教育学] B842.6[文化科学—教育学]