环境不确定状态下关系价值的实现路径  

Realization Path of Relationship Value under Environment Uncertainty

作　　者：赵丽[1,2] 郭守亭[1] 

机构地区：[1]中南财经政法大学工商管理学院,武汉430074 [2]贵州财经大学信息学院,贵阳550006

出　　处：《技术经济》2014年第9期119-124,共6页Journal of Technology Economics

基　　金：国家社会科学基金青年基金项目"基于全球生产网络构建的我国先进制造企业成长模式研究"(13CJY054);贵阳市科技局项目"基于SaaS的B2B2C全程电子商务模式研究"(2011[11]号)

摘　　要：关注企业在价值网络中面临的外部环境,采用回归分析法检验了环境不确定、关系导向、信息共享对关系价值实现的影响。结果表明:不确定环境对长期关系导向有正向影响,且间接影响信息共享的内容和质量;长期关系导向对信息共享的内容和质量有正向影响,且间接影响关系价值;信息共享内容和质量直接影响关系价值。建议:处于复杂环境中的企业须树立长期关系导向、摈弃机会主义、共享高质量信息,这样才有助于实现关系价值。This paper focuses on enterprise＇s external environment,and empirically tests the impacts of environment uncertainty, relationship orientation and information sharing on the realization of value relationship through the regression analysis. The results show as follows：environ- ment uncertainty has direct and positive influences on long-term relationship orientation,has indirect influence on the content and quality of information sharing llong-term relationship orientation positively influences the content and quality of information sharing,and indirectly influences relationship value ; the content and quality of information sharing directly influences relationship value. Finally,it suggests that enterprises in uncertain environment need have long-term relationship orientation, abandon the opportunism and share information with high quality to realize relationship value

关 键 词：关系价值 价值网络 外部环境 关系导向 信息共享 

分 类 号：F273.7[经济管理—企业管理]