Families and Companion Animals in a Contemporary World： A Study of Bodies, Minds, and Emotions in Brazilian Cyberspace  

作　　者：Lavinia Davis Rangel Pessanha Roberto Luiz da Silva Carvalho 

机构地区：[1]Escola Nacional de Ciencias Estatisticas, Brazil [2]lnstituto de Educaao, Ciencia e Tecnologia de Rondonia,Brazil

出　　处：《Sociology Study》2014年第6期544-553,共10页

摘　　要：The objective of this paper is to present the result of a research of images and messages addressed to pet owners, posted in news and advertising websites in Brazilian cyberspace in the period between 2005 and 2012. There are a wide variety of pet products and services, similar to those available to the human being and note that pet care industry address the posts to pet owners and the messages intend to motivate the emotions and feelings for the animals, in a sentimental anthropomorphism process. The marketing messages are similar to those of products shaped to induce a person to buy luxury products. Market social interaction is driven by both the human-animal bond and the pet care market campaigns advertisement. In many situations, people interact with pet as a person or a member of the family, as a unique and special living being. The authors conclude that in families which people and animal interacts, new meanings emerge from this contact.

关 键 词：Family and companion animal relations consumption AFFECTIVITY 

分 类 号：TS976.38[轻工技术与工程] TP393[自动化与计算机技术—计算机应用技术]