创新营销方式:汕德卡体验式路演活动开幕  

An Innovation of Marketing:Sitrak 2014 Roadshow Events Opening

作　　者：商彦章[1] 

机构地区：[1]《商用汽车》编辑部

出　　处：《商用汽车》2014年第15期62-63,共2页Commercial Vehicle

摘　　要：在2014年的产品和营销较量中，重汽用这份不错的年中成绩单表明了其曼技术平台产品正在进入生产和销售的成熟期。During the first half of 2014,Sinotruk heavey duty truck segment achieved a 10.95% year-on-year sales growth which is far higher than 6.53%,the average level of the industry.This showed the products based on MAN technology platform are entering the mature period of production and sales.July 21—24,2014,Sitrak roadshow events opened in Harbin city,Heilongjiang Province.The event used the vehicle stunts,test driving and so forth to show their products and service to customers.

关 键 词：统计图表 销售 非完整 商用车 车辆 技术平台 成熟期 产品 

分 类 号：U469.6[机械工程—车辆工程]