万达电商终极O2O猜想  

Wanda's Ultimate O2O Dream

作　　者：冀勇庆[1] 

机构地区：[1]《中国企业家》编辑部

出　　处：《中国企业家》2014年第18期74-77,112+11,共4页China Entrepreneur

摘　　要：在全新的O2O领域，巨头的资源未必意味着成功。通过合资公司，万达只是将自己的线下资源与腾讯、百度的线上资源拉到了一起，要形成良性的新商业模式，还需要更多的融合创新。On August 29,a huge conference was held in the Shenzhen Intercontinental Hotel where the Wanda Group,Baidu and Tencent announced that they were joining together to establish the Wanda e-commerce Company.Initial investment into the company has reached5 billion yuan,with Wanda owning 70%of the venture,and Baidu and Tencent each owning15%.Three of China's richest businessmen-Wanda Chairman Wang Jianlin,Baidu Chairman and CEO Li Yanhong and Tencent Chairman of the Board and CEO Pony Ma-attended the signing ceremony.Within China's fairly new O2 O industry,having access to the resources of internet giants such as Baidu and Tencent is no guarantee of success.If the joint venture between these three giants wants to succeed it will also need a healthy business model and a great deal of innovation.

关 键 词：万达 猜想 合资公司 商业模式 融合创新 资源 

分 类 号：F276.43[经济管理—企业管理]