世俗化与商品化:女性体育娱乐节目的歧途与矫治  

Secularization and Commercialization: Wrong Path and Correction of Women's Sports Entertainment Program

作　　者：刘良超[1] 

机构地区：[1]对外经济贸易大学体育部

出　　处：《中华女子学院学报》2014年第4期105-109,共5页Journal of China Women＇s University

基　　金：对外经济贸易大学重点学科培育计划资助系列成果;项目编号:13Xk015

摘　　要：采用文献资料和逻辑分析等研究方法,对现代女性体育娱乐节目的世俗化和商品化倾向进行研究,认为我国体育娱乐节目过度追求感官刺激,在体育娱乐节目中把女性身体符号化、商品化。其动因在于社会文化规训下的角色期许、男权文化的影响,以及女性身体功用化。女性体育娱乐节目世俗化和商品化对我国受众和媒体公信度产生负面影响,矫治策略在于电视管理部门要加强制度管理,制定严格的体育娱乐节目播出标准,提高体育娱乐节目质量,做到有度有节。The paper studies secularization and commercialization of the modern women’s sports entertainment program and finds that sports entertainment programs in China have excessive pursuit of sensory stimulation, and female bodies are symbolized and commercialized in the programs. Women’s sports entertainment secularization and commercialization of China had a negative impact on the audience and the media credibility. Television management departments should take correction strategies to strengthen the management system, establish strict sports entertainment program standard, and improve the quality of sports entertainment.

关 键 词：女性身体 体育娱乐节目 世俗化 商品化 

分 类 号：G615[文化科学—学前教育学]