基于社会化媒体平台的“湿”营销策略  

"Wet" Marketing Strategy Based on the Socialized Media Platform

作　　者：张晓青[1] 

机构地区：[1]广州番禺职业技术学院,广州511483

出　　处：《价值工程》2014年第30期205-206,共2页Value Engineering

摘　　要：网络和社会化媒体的出现不仅改变着传统的社会交往和人际沟通模式,而且也改变着消费者的购买行为和消费模式。本文通过对社会化媒体平台的分析,简单介绍了一种基于社会化媒体平台的"湿"营销策略。The advent of the Internet and socialized media not only changes the traditional patterns of social interactions and interpersonal communication, but also changes the purchasing behaviors and spending patterns of the consumers. Based on the analysis of socialized media platform, this paper introduces a＂wet＂marketing strategy based on socialized media platform.

关 键 词：社会化 媒体平台 营销策略 

分 类 号：F713.50[经济管理—市场营销]