上海青年中产阶层的奢侈品消费研究  

A Study of Young Middle Class' s Luxury Consumption in Shanghai

作　　者：孙秀林[1] 张璨[1] 

机构地区：[1]上海大学社会学院

出　　处：《青年研究》2014年第5期42-49,95,共8页Youth Studies

基　　金：上海市教育委员会科研(创新)项目资助"上海市白领移民的社会支持网络与社会信心研究"(12ZS097)的阶段性研究成果

摘　　要：中国正成为全世界新的奢侈品市场,具有"有效支付能力"的中产阶层正成为奢侈品消费的主体。从客观阶层消费与主观认同消费两个维度入手,本文研究了现阶段中国城市中产阶层奢侈品消费的状况与模式;同时着重关注青年群体的消费行为。研究结果显示,认同比阶层更影响奢侈品消费;青年群体具有明显的奢侈品消费行为。China is quickly becoming the world's new luxury market.As a group with effective purchasing power,the middle class consumers are becoming sources of luxury consumption.From perspectives of object class consumption & subjective identity consumption,this paper analyzes the status & pattern of luxury consumption among middle class in current urban China,especially consumption behavior of young group.The results show that identity is the more important factor than class in effecting luxury consumption;youth group has significant luxury consumption behavior than elder group.

关 键 词：中产阶层 奢侈品消费 阶层消费 认同消费 

分 类 号：F723[经济管理—市场营销] D669.5[经济管理—产业经济]